Community Rebranding

    Community Rebranding

    When the 2015 Montana Legislature passed Senate Bill 411, the community of Boulder, Montana, was faced with two choices: wait for the change to occur or take the opportunity to rebrand their community. They chose to be proactive and take the opportunity to transition the Boulder community through a visioning process. Boulder’s supportive residents found value by working together to solve the challenge of losing their major employer when the future economic viability of the community was seriously threatened. The lasting community bonds and discovery of various growth opportunities help to lead the charge for a bolder Boulder.

    Boulder, Montana, is a rural community surrounded by majestic mountains in southwestern Montana. Boulder is conveniently located along I-15 and suits the states’ nickname of Treasure State. With the rich history of a small town friendly atmosphere, natural resources, recreational opportunities, and community vitality, Boulder residents took the opportunity to rebrand themselves when Senate Bill 411 mandated the closure of Boulder’s largest employer, Montana Developmental Center (MDC). Read more.

    This article was published in the Western Rural Development Center’s Rural Connections Spring 2017

    Published on: May 17, 2017

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