Who Should Participate?
The E-Commerce Training is specifically designed for professionals who are interested in gaining the skills necessary to expertly and confidently tackle customers’ questions.
Questions the Trainers will be addressing:
What computer hardware and software do I need to market my business online?
What is the cost of conducting business online?
Should I go with online auctions? What would a blog or forum do for my business?
What are the best practices for creating a web store?
How do I create a shopping cart?
How do I harness the power of the Internet to market my offline business?
What do I need to do to ensure my website is easy to use, secure and of high quality?
You Will Learn About:
Website hosting services and domain names;
Preparing photographs and multimedia for the Internet;
Understanding your online customer;
Online tools for niche marketing and brand awareness;
Do’s and Don’ts of Web marketing;
Building online partnerships;
Locating the appropriate analytical tools;
Search engine optimizations: connecting customers to your site;
Keyword sleuthing, web mapping, pay per click, autoresponders and more!