Area Sector Analysis Process


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    Area Sector Analysis Process

    NEW! Mergent Tutorial for ASAP Communities. Click here to watch the video.

    OVERVIEW asap-at-a-glance-2019
    The Area Sector Analysis Process (ASAP) is an award-winning process designed by Extension Specialists and Agents for Extension to use in collaboration with community leaders in targeted, sustainable, economic development.

    ASAP assists communities in targeted, sustainable, economic development by identifying:

    • Community goals and priorities for economic development
    • Community assets that will help achieve the community’s goals and priorities
    • Industry needs and factors important for locating their operations in a community
    • Businesses that are consistent with the community’s goals and priorities

    map of ASAP communities 2019ASAP COMMUNITIES
    ASAP has been successfully applied to communities across the western region in Alaska, Arizona, California, Idaho, Montana, New Mexico, Nevada, and Utah.

    We are excited to announce several new communities in Colorado, Hawai'i, Idaho, and Utah have launched or will launch ASAP in 2019.

    Become an ASAP community! Contact us today to discuss how your community may benefit from ASAP. 


    Mergent Tutorial for ASAP Communities
    This brief video tutorial will help you locate specific company information using NAICs codes. 
    Click to watch the video (you will be redirected to the WRDC's YouTube Channel - TheWRDC). 
    Be sure to also view/download the accompanying PowerPoint or PDF version of the PowerPoint listed below. This document details the steps outlined in the video. 

    Mergent Tutorial PowerPoint (Click for PPT)
    Mergent Tutorial PowerPoint (Click for PDF)

    Parachute and Silt, Colorado, begin ASAP. Read about it in The Citizen Telegram.

    The Area Sector Analysis Process was featured in the Fall 2018 issue of Utah State Magazine. Read it today! 

    In 2017, the Western Rural Development Center and our director, Don Albrecht, were honored with not one but two awards for our ASAP work with rural communities in the West.

    Western Planner of the Year
    Don Albrecht, WRDC Director, was named Planner of the Year by The Western Planner, the journal for western planning since 1979, for his work in community and economic development throughout the West. This award honors individuals who have the fortitude, skill, and humor necessary to be recognized advocates on behalf of planning in the West.

    2017 NADO Innovation Award
    Utah’s Six County Association of Governments/Economic Development District based in central Utah has received a 2017 Innovation Award from the National Association of Development Organizations (NADO) for the Six County Area Sector Analysis Process.

    The Western Rural Development Center and Utah State University Extension partnered with Six County Association of Governments to deliver the WRDC’s Area Sector Analysis Process (ASAP) to the six counties (Juab, Millard, Piute, Sanpete, Sevier, and Wayne) comprising this association.

    Support was also provided by University of Nevada Cooperative Extension, University of Nevada Center for Economic Development, Utah Governor’s Office of Economic Development - Business Expansion and Retention Program, Economic Development Corporation of Utah, Economic Development Administration, Juab, Millard, Piute, Sanpete, Sevier, and Wayne Counties, and The Six County Association of Governments/Economic Development District.

    Don Albrecht, Western Rural Development Center
    Marion Bentley, Utah State University Extension
    Ashley Bickel, University of Arizona Extension
    Buddy Borden, Nevada Cooperative Extension
    Malieka Bordigioni, University of Nevada-Reno
    Dari Duval, University of Arizona Extension
    Riana Gayle, Western Rural Development Center
    Thomas Harris, University of Nevada-Reno
    Paul Jakus, Utah State University
    Paul Lewin, University of Idaho Extension
    Phil Watson, University of Idaho

    Please contact us at the Western Rural Development Center for more information about ASAP and the possibilities for your Extension program or community. 
    Don Albrecht, Executive Director -
    Betsy Newman, Assistant Director -